Versace’s enduring legacy is the spectacle quality of his runway shows, considered events in themselves not just for the clothes they displayed, but also for the audience they attracted. Variani has capitalized on this, understanding that a memorable runway show is perhaps the most effective marketing tool designers have at their disposal. Variani is recognized by local fashion industry insiders as a marketing genius. Indeed, his runway shows are stunning visual displays, with everything from hip-hop dancers and live acts, to exotic cars and motorcycles on the catwalk, to Variani himself skydiving onto the stage. These shows provide the ultimate venue for self-exposure in the city where the hype of a good show often draws a bigger crowd than a display of the hottest fashion trends for the coming season. Fashion Designer Bian Variani designs for Massari “Be Easy” Music Video Hit’s #1 on the Charts